Welcome to

RJM WORKS

RJM WORKS is a retail and brand consultancy founded and run by me, Ruth Malton. I offer a comprehensive range of commercial support to premium fashion brands, with a particular focus on SME and Startup sized businesses.

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‘Ruth has been an incredible asset to the business from day one. A breath of fresh air, flexible, understanding, and hugely supportive, not only in her buying & merchandising role, but within many different aspects of our brand, helping us to grow and evolve’

Ingemae Kotze

Founder & CEO, AWAY THAT DAY

Expertise & Services

I have worked in the fashion industry for almost 20 years, and have extensive experience in buying and merchandising. As a consultant I act as the link between the creative and commercial elements of a brand. I see my remit as encompassing both, with the core aim of protecting brand identity whilst driving revenue growth.

The expertise and the services I offer are varied, but broadly fall under the headers of Brand Strategy, Product Strategy Merchandising, and Commercial Direction.

My approach

Product Strategy

Where it all starts…and ends. Ensuring that the product aligns to customer demand, brand positioning, and financial targets.
Including: Range planning, category and product mix, price analysis, purchase order planning.
Brand Strategy

The bigger picture. Ensuring that the longer term vision is in place, and in line with the product aesethic and offer.
Including: Market mapping, USP and identity development, business planning, building pitch decks.
Merchandising

The nitty gritty analysis of sales, KPI’s, product and customer analytics.
(Disclaimer: I love a spreadsheet!)
Including: Reporting, trading product, WSSI, budget planning, forecasting, margin analysis.
Commercial Planning

The strategy of getting the product and collections to the customer, in a way that coordinates with both the brand and financial plans.
Including: KPI planning, distribution strategy, wholesale development, retail store strategy.