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My Approach

I have product centric approach, placing the brand at the heart of everything I do. I firmly believe that, in a fashion business, everything should start with the product. I build range plans and budgets from the bottom up, starting with the product, and product strategy, first.

I see my role as one that balances the creative and commercial. My remit encompasses both, and my core aim is to protect brand identity whilst driving revenue growth.

I pride myself on working collaboratively and I have a positive leadership style. I integrate easily within a team to work with founders, boards, and existing employees, both on a strategic and a day-to-day level.

EXISTING & PREVIOUS CLIENTS

Services

  • Product Strategy

    Where it all starts…and ends. Ensuring that the product aligns to customer demand, brand positioning, and financial targets.

    Including: Range planning, category and product mix, price analysis, purchase order planning.

  • Brand Strategy

    The bigger picture. Ensuring that the longer term vision is in place and in line with the product aesethic and offer.

    Including: Market mapping, USP and identity development, business planning, building pitch decks.

  • Merchandising

    The nitty gritty analysis of sales, KPI’s, product and customer analytics.

    (Disclaimer: I love a spreadsheet!)

    Including: Reporting, trading product, WSSI, budget planning, forecasting, margin analysis.

  • Commercial Planning

    The strategy of getting the product and collections to the customer, in a way that coordinates with both the brand and financial plans.

    Including: KPI planning, distribution strategy, wholesale development, retail store strategy.

  • "Ruth has been an incredible asset to the business from day one. A breath of fresh air, flexible, understanding, and hugely supportive, not only in her buying & merchandising role, but within many different aspects of our brand, helping us to grow and evolve"

    Ingemae Kotze

    Founder & CEO, AWAY THAT DAY

  • "Ruth was such a pleasure to work with. Not only was she able to help me really nail my prices & marketing positioning ahead of launch, she was also able to share her wealth of knowledge & help with other parts of the business too. I look forward to working together again soon. My only regret is not finding her earlier, as it would have saved me a lot of time & money"

    Jasmine Mokrysz

    Founder, Lovari

  • "Ruth went above and beyond in her delivery of the project. Her skillset, her mentorship, and her expertise have propelled our business to where it needs to be"

    Scarlett Giannotti

    Co-Founder, Nine The Label

  • "Ruth is a fantastic and highly skilled business consultant, who has guided my MA Fashion Entrepreneurship & Innovation students through developing their fledgling ventures. Her expertise and mentorship has been invaluable and she is truly a pleasure to work with"

    Stacia Bedford

    MA Fashion Entrepreneurship & Innovation Course Leader

    London College of Fashion

  • "Ruth's support was invaluable during a time of rapid change for our luxury childrenswear business. Ruth was flexible and available at short notice to help with a product strategy and a Buying & Merchandising review that was urgently needed"

    Jeanette Neiman

    Commercial Director, Marie Chantal

  • "Ruth delivered a wonderful, and eye-opening, lecture on the Fashion Industry for the Executive MBA students. She combines clear business acumen, with a strong passion for product design, sustainable practice, and customer focus. Ruth’s deep knowledge of the fashion industry is impressive and her passion is contagious"

    Barbara Drexler

    Programme Director Executive MBA

    Frankfurt School of Finance & Management

  • "Ruth was a lifesaver. She stepped into a mock interviewer role at the 11th hour and showed the utmost diligence and passion to do the best job possible. Our students found her approach really warm and encouraging. She made sure to give them all individual, constructive advice as well as a much needed confidence boost. We can’t wait to work with Ruth again, as her industry and student-facing experience are both priceless"

    Laura Ellerby

    Senior Lecturer, BA Buying & Brand Management

    Ravensbourne University

Rates

I offer varying day rates dependent on company turnover and funding status. Accessible charges are available for:

  • Pre-launch and founder-funded businesses, with sales under £1m per annum*

  • High potential emerging brands looking to scale

*Limited spaces available

Advisory and Mentorship are also available on request.